Website development
Fast, accessible, search-friendly websites on a CMS your team can update without a developer.
What we build
Websites we build
We build fast, accessible websites on a CMS your team can update without a developer, from marketing sites and content hubs to full replatforming projects.
Corporate and marketing sites
Brand, services and content hubs your marketing team can update and extend.
Content-heavy sites
News, resources and knowledge bases with search, filtering and structured content.
Web apps
Logged-in areas, calculators and booking flows inside the public site.
Redesigns and replatforming
Moving from an old CMS without losing content, search rankings or analytics history.
Multi-site and multilingual
Several brands, regions or languages from one CMS and component library.
Landing pages and campaigns
Campaign pages your marketing team builds from reusable blocks.
How to get started
Three steps to a plan for website development
- 1Tell us what you needUse the project form or book a call. A few sentences about the goal is enough to start.
- 2Free technical consultationWe go through your goals, users, existing systems and constraints with you.
- 3Your planA detailed plan covering the right tech stack, architecture, timeline and budget. Then you decide.
How it works
Built for Core Web Vitals
We build and check every site against Core Web Vitals, measured from real visits. Set each metric to see its rating and what we'd fix.
How quickly the main content appears. Good up to 2.5s; poor above 4s.
How quickly the page responds to taps, clicks and typing. Good up to 200ms; poor above 500ms.
How much the page jumps around while loading. Good up to 0.1; poor above 0.25.
Core Web Vitals assessment
Not passed
Google assesses the 75th percentile of real visits to your site. All three must be good to pass.
- LCP: needs improvement. Optimize and preload the hero image, serve from a CDN, reduce server response time and render-blocking CSS.
- INP: good. No action needed.
- CLS: needs improvement. Set sizes on images and embeds, reserve space for ads and banners, and avoid inserting content above what's loaded.
Rendering, chosen page by page
We choose the rendering for each page. Switch between static, incremental, server and client rendering to see when content appears.
- BuildHTML built once, at deploy
- CDNCached HTML from the nearest edge
- BrowserContent visible
Pages are built at deploy time and served from a CDN. Fastest and cheapest; content changes need a rebuild or revalidation.
Services
Website development services
Take one on its own, or combine them in one engagement with one team.
Website design and build
Content structure, responsive design and a component library, built on Next.js, Astro or your CMS's own theme.
CMS implementation
WordPress, Contentful, Sanity, Storyblok or Drupal, set up with roles, workflows and previews.
Migration and replatforming
Content migrated, URLs mapped and 301 redirects in place, so search rankings carry over.
Performance, SEO and accessibility
Core Web VitalsGoogle's three measures of real-world page experience: loading (LCP), responsiveness (INP) and visual stability (CLS)., structured data and WCAG 2.2The Web Content Accessibility Guidelines from the W3C; level AA is the usual target. AA checks before and after launch.
Our approach
How the work runs
Each stage hands its output to the next, like the stages of a delivery pipeline.
- Stage 1
Content and structure
Content audit, sitemap and page templates based on what visitors need.
- Stage 2
Design
Responsive designs and a component library, checked for accessibility.
- Stage 3
Build
Components wired to the CMS, with rendering chosen per page for speed.
- Stage 4
Migrate
Content migrated, URLs mapped and 301 redirects set up.
- Stage 5
Launch and measure
Performance, accessibility and SEO checks, analytics and monitoring.
What we'll need from you
Having these ready keeps the work moving.
Content owner
Someone who gathers, writes or approves content.
Brand assets
Guidelines, logos, fonts and imagery.
Current site access
CMS, analytics and Search Console access for the audit and redirects.
Editors for training
The people who'll update the site, for training before launch.
Who's on the project
Our team, working with content owner from yours.
Deliverables
What you receive
Everything is handed over in your name: code, accounts and documentation.
- Training and documentation for editors
What the documentation looks like
Every project ends with documents your team can run with. Here is an excerpt of one of them.
Old URLs to new, before launch
1,240 URLs mapped · top 5 by organic traffic shown
| Old URL | New URL | Status | Visits a month |
|---|---|---|---|
| /services.php?id=12 | /services/data-migration | 301 | 3,410 |
| /about-us.html | /about | 301 | 2,980 |
| /blog/2021/05/guide | /insights/migration-guide | 301 | 2,150 |
| /contact-us.html | /contact | 301 | 1,870 |
| /careers/jobs.php | /careers | 301 | 1,120 |
Measuring success
How success is measured
What we report on in website development projects. Which measures apply, and their targets, are agreed with you at the start.
Core Web Vitals
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift, from real visits.
The launch preflight
Before launch, every check runs from the command line. Run it, fix what fails and run it again.
Press Run preflight to check the site before launch.
Readiness check
Are you ready for
website development?
Five questions, about a minute. You'll see what to settle first and a sensible starting point.
? Do you know the site's main goals and audiences? (y / n / ?)
How to start
From first call to production
Start where you are. Each step ends with a decision, so you commit to the next one only when it makes sense.
git show v0.1
Free technical consultation
Talk through the goal, the users, the systems involved and any deadlines.
- + A clear view of scope and priorities
- + A recommended next step
- + A plan covering stack, architecture, timeline and budget
Estimate the value
What it could be worth to you
Enter your own figures. The formula is shown, and the estimate can go with your enquiry.
# Revenue from a faster, clearer site
# formula: Visits × enquiry rate × improvement × value of an enquiry
Build or buy
When you don't need
a custom build
Part of the free technical consultation: when an existing product covers the need, we recommend it instead of a custom build. These are the options we weigh, alongside the tools you already have.
A custom build fits when
- Brand and experience need a bespoke design system
- Content is reused across web, apps and other channels
- The site integrates with CRM, booking or product data
- Speed and accessibility targets are strict
Technologies and standards
Chosen for your project
Content management systems differ in model and editing experience. Choose one to see when it fits.
WordPress
Open source, PHP; traditional or headless
Content-heavy sites with editors who know it; WordPress VIP for enterprise hosting.
Hosted on Vercel, Netlify or Cloudflare, or on your own cloud.
Our technology radar for website development
techniques / adopt
Feature flags
Separate deploying code from releasing it, so unfinished work can ship dark and be switched on gradually.
Our default. We use it on client projects unless there's a reason not to.
Our recommendations. Updated September 2026.
Frameworks
- Next.js
- Astro
- Nuxt
CMS
- WordPress
- Contentful
- Sanity
- Storyblok
- Drupal
Hosting
- Vercel
- Netlify
- Cloudflare
- AWS
Built to
- Core Web Vitals
- WCAG 2.2 AA
- Schema.org structured data
In your industry
Where it applies
What this work delivers in the industries we serve.
Questions
Common questions
about website development
Do you build on WordPress or a headless CMS?
Both. We use WordPress for content-led sites with standard layouts, and a headlessA CMS that stores and delivers content through an API, leaving the front end free to be built in any framework. CMS such as Contentful or Sanity for structured content used across web, apps and other channels.
Will we lose our search rankings?
No. We map and redirect every URL, carry metadata over and make the new site faster, then monitor Search Console closely for the weeks after launch.
Can our team update it without developers?
Yes. Editors get page templates, reusable blocks and previews, with roles and approval workflows where needed.
How is a project priced?
Well-defined scopes are delivered as fixed-price engagements; when requirements are still evolving, we provide a dedicated team instead. Either way, the free technical consultation ends with a plan covering tech stack, architecture, timeline and budget, so you know the cost before work starts.
More in Custom Software Development
How it connects
- Pairs withAPI development & integrationForms, bookings and product data connect the site to your systems.
- Relies onQuality assurancePerformance, accessibility and cross-browser testing before launch.
- Pairs withSoftware developmentLogged-in areas and web apps extend the public site.
Planning website development work?
Start with a free technical consultation: a detailed plan covering the right tech stack, architecture, timeline and budget for your project.
Start a project