UX audit
A structured review of your product that pinpoints friction and ranks what to fix first.
Your details
Full nameEmailPhoneDate of birthPromo codeContinueWhat we build
What we audit
We review your product against usability heuristics, WCAG 2.2 AA and your own analytics, and give you a prioritized list of fixes, each rated for severityHow serious a usability problem is, from cosmetic to catastrophe, based on frequency, impact and persistence..
Conversion drop-off
Find why users abandon sign-up, checkout or key forms.
Before a redesign
Know what to keep, fix and rethink before investing in new designs.
Accessibility review
Check the product against WCAG 2.2 AA with automated and manual testing.
After an acquisition or merger
Assess inherited products and their consistency with your own.
Mobile app audit
iOS and Android apps checked against usability heuristics and each platform's guidelines.
Design system audit
Components, patterns and tokens checked for consistency and accessibility across the product.
How to get started
Three steps to a plan for UX audit
- 1Tell us what you needUse the project form or book a call. A few sentences about the goal is enough to start.
- 2Free technical consultationWe go through your goals, users, existing systems and constraints with you.
- 3Your planA detailed plan covering the right tech stack, architecture, timeline and budget. Then you decide.
How it works
A checkout, as an auditor sees it
Each finding in our audit is tied to a heuristic or guideline and rated for severity. Choose one to see the fix.
Checkout
Field labels fail contrast
Light grey labels on white fall well below the 4.5:1 contrast ratio, so many users can't read them.
Fix: Darken labels to meet 4.5:1 and keep them visible above each field.
Ten heuristics, scored
We check every screen against the ten usability heuristics. Choose a heuristic and score it.
Heuristic 9 of 10
Help users recognize, diagnose, and recover from errors
How well does the product meet it?
3 heuristics scoring 2 or less become the focus of the findings.
Our approach
How the work runs
Goals and journeys
Business goals and the journeys that matter most.
Analytics review
Funnels, drop-offs, error rates and recordings to find where users struggle.
Heuristic evaluation
Evaluators review each journey against Nielsen's 10 usability heuristics.
Accessibility checks
Automated scans and keyboard and screen reader testing.
Prioritize
Findings rated by severity and effort, with recommended fixes.
What we'll need from you
Having these ready keeps the work moving.
Analytics access
Read access to analytics and session recording tools.
Test accounts
Accounts and data to reach every state of the journeys.
Business goals
Targets for the journeys under review.
A team to act
Design and development capacity for fixes.
Who's on the project
Our team, working with product owner from yours.
| Role | Plan scope | Evaluate | Analytics | Accessibility | Prioritize fixes |
|---|---|---|---|---|---|
| Lead UX designer | |||||
| UX designer | |||||
| Analyst | |||||
| Accessibility specialist | |||||
| Product owner |
Lead UX designer is responsible for evaluate. Runs the heuristic evaluation and prioritization.
Services
UX audit services
Heuristic evaluation
Every key journey reviewed against the 10 usability heuristics, with a severity rating for each finding.
Accessibility audit
Automated and manual testing against WCAG 2.2 AA, with screen readers and keyboard-only use.
Analytics review
Funnels, drop-offs and session recordings, to show where users struggle.
Fixes, designed and built
Our designers redesign the affected screens and our developers build the fixes.
Deliverables
What you receive
CONTENTS
In your hands
What the documentation looks like
Every project ends with documents your team can run with. Here is an excerpt of one of them.
Checkout audit: summary
Heuristic evaluation, analytics and WCAG 2.2 AA review
| Severity | Findings | Fixed in next sprint |
|---|---|---|
| Catastrophe | 1 | 1 |
| Major | 4 | 3 |
| Minor | 9 | 4 |
| Cosmetic | 6 | 2 |
Largest drop-off: the payment step. Costs shown late and a disabled-looking button are the top two causes.
Measuring success
How success is measured
What we report on in UX audit projects. Which measures apply, and their targets, are agreed with you at the start.
Rate each finding's severity
We rate each finding from 0 to 4 for severity so the worst are fixed first. Rate each one to see the priorities.
Promo code field looks tappable but does nothing
Date of birth asked but never used
Error messages appear only at the top of the page
Card payment fails silently on expiry
Button labels mix title and sentence case
Priorities
Severity combines how often a problem occurs, its impact and whether users can work around it.
Readiness check
Are you ready for
UX audit?
Five questions, about a minute. You'll see what to settle first and a sensible starting point.
Do you know which journeys matter most to the business?
Result
Answer each question. Your result, and anything to settle first, appears here. Nothing is sent until you choose to.
How to start
From first call to production
Start where you are. Each step ends with a decision, so you commit to the next one only when it makes sense.
Prototype · How an engagement runs
Free technical consultation
One or two sessions
Talk through the goal, the users, the systems involved and any deadlines.
Layers you receive
- # A clear view of scope and priorities
- # A recommended next step
- # A plan covering stack, architecture, timeline and budget
Estimate the value
What it could be worth to you
Enter your own figures. The formula is shown, and the estimate can go with your enquiry.
Revenue recovered from a leaky journey
Added value
$60,000
a month
Starts × points gained ÷ 100 × value of a completion
Drag a field's label left or right to change it.
Inputs
Build or buy
When you don't need
a custom build
Part of the free technical consultation: when an existing product covers the need, we recommend it instead of a custom build. These are the options we weigh, alongside the tools you already have.
Your details
Full nameEmailPhoneDate of birthPromo codeContinueAutomated tools may be enough
Finds 2 code-level issues: missing form label, low text contrast.
- Automated accessibility scanners such as axe or WAVE: when a first pass at accessibility issues that can be detected automatically.
- Session recording tools such as Hotjar or Microsoft Clarity: when your team has time to watch recordings and spot problems itself.
In your industry
Where it applies
What this work delivers in the industries we serve.
Technologies and standards
Chosen for your project
Each tool gives one kind of evidence, and misses others. Turn a card to see what it can't tell you.
Accessibility
Behaviour
Expert evaluation
Evaluation criteria
- 10 usability heuristics
- Severity ratings (0 to 4)
- WCAG 2.2 AA
Analytics
- Google Analytics 4
- Hotjar
- Microsoft Clarity
- Contentsquare
Accessibility
- axe DevTools
- WAVE
- VoiceOver
- NVDA
Reporting
- Figma
- Miro
- Notion
Questions
Common questions
about UX audit
How long does an audit take?
Usually two to four weeks, depending on how many journeys are in scope and whether usability testing is included.
Audit or usability testing?
Our audit is an expert review against heuristics, accessibility guidelines and your analytics; our usability testing watches real users. We often follow an audit with testing to confirm what matters most.
Will you fix the issues too?
We can. The audit gives a prioritized list; our designers can then redesign the affected screens, and our developers can build the fixes.
How is a project priced?
Well-defined scopes, such as an audit or a set number of screens, are delivered as fixed-price engagements; ongoing product design is provided by a dedicated team. The free consultation ends with a plan covering scope, timeline and budget.
More in UI/UX Design
How it connects
- Pairs withUX researchUsability testing confirms which findings affect real users most.
- FeedsUI/UX designPrioritized findings become the brief for redesigns.
- Pairs withExpert reviewA lighter review suits quick checks between full audits.
Planning UX audit work?
Start with a free technical consultation: a detailed plan covering the right tech stack, architecture, timeline and budget for your project.
Start a project