Expert review
Fast, prioritized feedback from senior designers on flows, content and visual design.
Select practitioner
Lead designer
Two primary buttons compete here. Make "Book" the only primary action.
What we build
What we review
Senior designers review specific flows or designs and give you prioritized, actionable feedback, usually within one to two weeks.
Before launch
A final check of key flows before they reach users.
Design direction
Feedback on proposed designs before development starts.
Content and copy
Clarity, tone and readability of interface text and forms.
Competitor comparison
How your key journeys compare with competitors' equivalents.
Marketing websites
Key landing pages reviewed for clarity, hierarchy and calls to action.
How to get started
Three steps to a plan for expert review
- 1Tell us what you needUse the project form or book a call. A few sentences about the goal is enough to start.
- 2Free technical consultationWe go through your goals, users, existing systems and constraints with you.
- 3Your planA detailed plan covering the right tech stack, architecture, timeline and budget. Then you decide.
How it works
Before and after the review
Three comments, applied. Drag across the screen to compare the original with the revised design.
Choose a dentist
Select practitioner
- Lead designerTwo primary buttons compete here. Make "Book" the only primary action.
- Content designer"Select practitioner" is jargon; patients say "Choose a dentist".
- AccessibilityTime slots are 28px tall. Make touch targets at least 44 by 44.
Is the copy plain enough?
We review interface text for readability. Compare the original with a plain-language rewrite, or paste your own.
Flesch Reading Ease
14
Very difficult
- Grade level
- 21.3
- Words per sentence
- 40.0
Plain English scores 60 or more. Short sentences and everyday words do most of the work.
Our approach
How the work runs
Brief
The flows, goals and constraints to review.
Review
Senior designers work through each flow on real devices.
Annotate
Findings pinned to screens, rated by severityHow serious a usability problem is, from cosmetic to catastrophe..
Recommend
Specific fixes, with examples where helpful.
Walkthrough
A session with your team to discuss findings.
What we'll need from you
Having these ready keeps the work moving.
The flows
Which journeys or designs to review.
A brief
Goals, users and constraints behind the design.
Access
Figma files, prototypes or test builds and accounts.
A walkthrough slot
An hour with the team to discuss findings.
Who's on the project
Our team, working with product owner from yours.
Hover over the group, then choose a reviewer.
Services
Expert review services
Flow review
Key flows reviewed on real devices, with findings pinned to annotated screens.
Design review
Proposed designs reviewed in Figma before development starts.
Content review
Interface text and forms reviewed for clarity, tone and readability.
Competitor benchmark
Your key journeys compared with competitors', step by step.
Deliverables
What you receive
- Annotated screens for each flow
- Findings rated by severity
- Specific recommendations
- Content and readability notes
- Walkthrough session with your team
In your hands
What the documentation looks like
Every project ends with documents your team can run with. Here is an excerpt of one of them.
Sign-up flow review
3 flows · 14 comments · senior design review
| Area | Comments | High priority |
|---|---|---|
| Flow | 4 | 2 |
| Content | 5 | 2 |
| Visual | 3 | 0 |
| Accessibility | 2 | 1 |
Top priority: remove the password rules that only appear after an error, and show them before the user types.
Measuring success
How success is measured
What we report on in expert review projects. Which measures apply, and their targets, are agreed with you at the start.
Every screen, every area
Our review walks the whole flow and covers flow, content, visual design and accessibility. Choose a screen and filter by area.
- FlowAsks for an account before showing the price; let people book as a guest.
- ContentPassword rules appear only after an error.
Readiness check
Are you ready for
expert review?
Five questions, about a minute. You'll see what to settle first and a sensible starting point.
Do you know which flows need review?
Result
Answer each question. Your result, and anything to settle first, appears here. Nothing is sent until you choose to.
How to start
From first call to production
Start where you are. Each step ends with a decision, so you commit to the next one only when it makes sense.
Prototype · How an engagement runs
Free technical consultation
One or two sessions
Talk through the goal, the users, the systems involved and any deadlines.
Layers you receive
- # A clear view of scope and priorities
- # A recommended next step
- # A plan covering stack, architecture, timeline and budget
Estimate the value
What it could be worth to you
Enter your own figures. The formula is shown, and the estimate can go with your enquiry.
Support contacts avoided with clearer flows
Support cost saved
$1,680
a month
Contacts × share avoidable × cost per contact
Drag a field's label left or right to change it.
Inputs
Build or buy
When you don't need
a custom build
Part of the free technical consultation: when an existing product covers the need, we recommend it instead of a custom build. These are the options we weigh, alongside the tools you already have.
Turn the card
Technologies and standards
Chosen for your project
We review through the same lenses every time. Choose a lens to see what it catches on the same screen.
Select practitioner
Consistency and standards: two competing primary actions.
Review criteria
- 10 usability heuristics
- WCAG 2.2 AA
- Plain language guidelines
Review
- Figma comments
- Loom walkthroughs
Readability
- Flesch Reading Ease
- Hemingway Editor
Devices
- iOS and Android devices
- BrowserStack
Next chapter
05 · Measure
Once it's live, find where users still struggle and rank what to fix.
Previous: UI/UX designChapter 05
UX audit
Deliver phase
Questions
Common questions
about expert review
How fast is an expert review?
Usually one to two weeks for a handful of flows, depending on scope.
Expert review or UX audit?
Our expert review is a focused second opinion on specific flows. Our UX audit is broader, combining heuristics, analytics and accessibility testing across the product.
Can you review designs that aren't built yet?
Yes. We review Figma designs and prototypes before development, when changes cost least.
How is a project priced?
Well-defined scopes, such as an audit or a set number of screens, are delivered as fixed-price engagements; ongoing product design is provided by a dedicated team. The free consultation ends with a plan covering scope, timeline and budget.
More in UI/UX Design
How it connects
- Pairs withUX auditA full audit adds analytics and accessibility depth.
- FeedsUI/UX designFindings become design fixes.
- Pairs withUX researchTesting confirms which issues affect users most.
Planning expert review work?
Start with a free technical consultation: a detailed plan covering the right tech stack, architecture, timeline and budget for your project.
Start a project